Saturday, 26 August 2017

The Perfection of Passionate Manufacturing - Half a decade of Passion.

Dear Fellow Singaporeans, Ladies and Gentlemen,

"The Perfection of Passionate Manufacturing"

It had been an awesome 5 years, Half a decade. Seems to me that I just started all these 2 years tops.

In this 5 great years, I started TK, with the mindset of wanting to simplify the complicated mattress industry.

We then created 5 models, (TK Luxury Series, TK Premiere Series, TK Deluxe Series, Ergo Series and Hotel Suite Series).

We allow all our customers to know how we made them, and explained to them about real manufacturing know-hows, and why does it "seemed so complex" about how other brands market themselves.

This idea of being Honest was widely accepted. The idea of sharing Honesty and real insights made people wiser.
Hence we found our PURPOSE.

We now have 5 core values, (Integrity, Pride, Passion, Honesty and Value).
These reflects the way how we wish to operate our business and treat our customers.

Integrity because of how we manufacture our products.
Pride, how we feel about our products.
Passion, help customers to find the right one, not just the expensive one.
Honesty, to educate our consumers to see through all the Jargon to understand us.
Value, keeping prices low, with cheaper alternative to traditional marketing, because we believe good products speak for itself.

We are grateful to all our suppliers that backed us up with great bed frames and accessories to meet our customer needs. We assure you all that we are your best merchant in-terms of upholding reputation and probably the best service a merchant could possibly offer.

We have been very fortunate, we are able to have "the best components" , "the best equipment" to construct and built our awesome mattresses.

"the best components"
We are very lucky, we have BekaertDeslee to supply us beautiful fabrics. And for always remembering us when it comes to stock-lots :P (Stock-lots are awesome items when it is from an awesome company, because TK pays less for a better product :P, some of you might think why TK and not other bigger better companies? That's our magic.)

We got the most prestigious spring factory in China, they make the best possible springs in China, they use all American imported Leggette&Platt equipment "SPUHL" to make my springs. 

Our foam and Latex suppliers, are nothing but Legendary. They are the Unsung Heros, they are the like the Singapore Power to Singapore for uninterrupted power supply, but no ones ever credits them.  I was introduced by my spring supplier to such an incredible young man, we are of the same age. He made all sorts of foam where no one dares to do. #40 Density is the Elite number in our industry. No one except for the major players in the global space will use such high density foam. We have latex from a very beautiful company that specializes in nothing but just 1 product, Natural latex. They are notorious for their high prices, and limited number of SKUs, we are thankful to be able to get hold of them to allow us to have access of high quality natural latex layers for our TK Luxury Series.

This was a beautiful journey to complete. Now TK have all the best components any mattress maker can possibly dream of.

"the best equipment"
After having access to the highest quality components, the only thing that is left is high end machinery. This is very tough to achieve because of the sheer difference in price point for a similar spec-ed sewing head which can only be 2,000rmb and it can go as high as 200,000rmb. 
Imported machines are very limited and have huge premiums over the local ones, which have better after-sales service. However, a great craftsman or a chef can explain to you this, a knife is a knife to a person with no knowledge or expertise or which have no attachment or respect to the industry. But a good knife to a chef is like a life to everything that he prepares. How do I know? We use Porter's Tape masters from the USA to create all our awesome mattresses.

Yes, they are the most expensive, and most exclusive.
Our quilting machines are from Gribetz International. They are the finest quilting machine there ever is in this World we live in.

So, we now have the best equipment.

We hope to continue impressing people with our mattresses. We hope to continue this journey of organic growth. To me this is like an experiment. Who would have known that a company with such limited budget with marketing, can reach out so far, so long.

What we hope to continue doing what we truly believe.
We will always make a mattress that we ourselves will use,
we will always sell what we ourselves will use.

This is to maintain our core value and to keep our strength way above the rest, because we are 
Tilam King!!!

To the happy 5, and onward we go towards 10!

Happy Birthday Tilam King.

The Perfection of Passionate Manufacturing
- Tilam King

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