Friday, 21 August 2015

Minimalism consumer approach... Mattress shopping with no "distraction".

Dear Ladies and Gentlemen, fellow Singaporeans and supporters,

Consumerism is a very big and very scary disease...

We have been trying to spread the concept of minimalism and "reduce distraction".

This is pretty interesting...

a very good toothpaste example...

This video sums up of what the mattress industry is trying to do to us...

Offering you too many choices and end of the day, you forget what you are buying ...

We, TILAM KING, helps you to simplify mattresses.

When we do so, you truly understand what you are buying, and why it is created to be that way.

For example, 
a very firm mattress being very thick, some consumers think it is good. But they never think that firmness comes from the springs. Springs in science, gives support, Comfort layers in science, gives comfort. If it is a firm mattress, you should pick something that is closer to the springs(thinner) because springs are ultimately the ones giving you support, not the comfort layer. 
- Ergo Series by Tilam King

We hope consumers can get more insights on how a mattress is assembled together.


Let us summarize what we pride ourselves on...

We use top quality components that have good foothold in the industry and leverage on their big names.

Now, here is part II of the story... HARDWARE!!

The BEST quilting machine.

The BEST sewing machines.

The BEST tape-masters.

TILAM KING have been using the best quality components since 2011...

Now in 2015,
TILAM KING use only the TOP equipments in the entire industry to make our mattresses!

This is what passionate manufacturing is all about.

Now our mantra speaks for itself...

The Perfection of Passionate Manufacturing
- Tilam King

Friday, 10 July 2015

Looking abroad, at new mattress start up companies. PRODUCT = ADVERTISEMENT.

Dear ladies and gentlemen, supporters and fellow Singaporeans,

The mattress industry is traditional and in statues-quo, nothing has changed for almost 30 years, I only can say this because of the life experiences I have...

Finally, there are great and awesome companies speaking the same language as us, and they are gaining a lot of traction.

The mattress industry overseas, is moving towards compressed packaging. For simple logistics.

How ever, due to the more traditional mindset of ASEAN people, compressed packed mattress is deemed as low value, and may compromise the structure of the mattresses.

Google these names,

Casper mattress

and Turf&needle.

The concept of theirs is basically "you cannot choose the hotel mattress firmness", you either like it or you don't.

They are a 1 mattress product company.

They have 30days up to 100days trial before you can think of choosing to sleep on it or return it for a refund.

These only solve the problem for people whom are ok with that firmness.

1. Bigger sized people need firmer mattress due to their body mass.
2. ASEAN typically prefer firm supportive mattress.
3. New Gen adults prefers softer mattresses.
4. Children require softer mattresses then regular adult mattress due to their light body mass.



We are just amused by how far these guys can go because of the sheer amount of spirits they have...

BTW these new kids on the block are all over FORBES, Business Times, News, Entrepreneur Mags, and in almost all PR media platforms available. Getting in all these forms of media requires an average of USD$10,000 upwards per publication. Not yet include PR company's fees.

The idea is there, but it doesn't solve the problem, the real problem that people need, what the  consumers desire.

Tilam King, being a REAL mattress manufacturer, knows the perfect solution.

Here is our magic.

Springs have different thickness, they affect the firmness of the springs, if you have been following us, you know that for every spring mattress, the SPRINGS are the core of the mattress.

There are SOFT, MEDIUM and HARD settings.

This way, we could cater to the less then 40kg, 41kg up to 90kg, and 91kg upwards, based on science , measuring body mass.

With this 5 models:




With 3 settings of springs:

1. Soft - > 40kg
2. Medium - 40 kg - 90kg
3. Hard - < 90kg

Tilam King can cater to ALL of Human kind, be it religion, culture, race, preference, height, weight...


Deep down inside us, we know it works. Because that's how mattress works, scientifically.


We are avoiding mainstream media due to the fact that, we believe in keeping our cost low, and we are a 100% ownership company.

We own the entire supply-chain of :
1. Factory / Production
2. Warehousing / Logistics
3. Lorries / Logistics
4. Retail Outlets / Point of sales

We are backed up by awesome suppliers, which takes care of the R&D for us.

We only assemble what is right to bring the best to our consumers.

Our goal is consumer first, second is company sustainability.

We are not companies which are from alternate sources of investments which end of the day, are very profit driven, and even if they fail, it is only a start up.

Being product centric, allows us to pay the most attention on our quality that our consumers receive.

These to us, are the main form of advertisement.


The Perfection of Passionate Manfuacturing
- Tilam King

*disclaimer, I do not own rights to Casper nor Turf&Needle, these 2 are great companies trying to be transparent with the industry. I love what they had done and even appreciate the simplistic approach of simplifying mattresses. If they ever wish to have a rep to manufacture their mattresses for ASEAN region, I probably would love to do it for them.

Thursday, 11 June 2015

Tilam King, the only company that refuses to use traditional media and god bless the Internet.

Dear Ladies and Gentlemen, fellow supporters and fellow Singaporeans,

we had really come a long way...

We are going to have 300,000 views really soon...

Those that supported us, THANK YOU!
Those that helped shared the great products, YOU GUYS ARE AWESOME!

Ultimately, we try our best to use only social media to reach out as many as we can possible, to those that benefited, will enjoy the BEST possible product and the BEST possible value! 

These are basically my opinions about the industry and how to be a smarter mattress shopper for every fellow Singaporean ;)


Our concept ...
<5 mattress fit all> model 
is easy to understand and transparent.


We believe in respecting our consumers by being straight forward, 
hence the honest price point...


Our ultimate reliability test, done in our own style and fashion.


Probably our most popular post of all, that is everywhere in Google searches and probably the most read blog-post about mattresses in Singapore!

The Logic of mattresses, how to buy?


Our take on the Hotel Experience.
How to have 5 star Hotel Experience right in your bedroom?


A lot of effort was spent into the content and to put the perspectives from a consumer.
They are easy to understand and not with jargons which you cannot understand, and of cause with some of Singapore's humour.

We take pride and full credit what these content can bring us, for the good and bad.

We enjoy every smiles created educating consumers to get the most out of their mattress.

The Perfection of Passionate Manufacturing
- Tilam King

* Just so you know, it is really not easy starting a company that actually use facts. We often get slammed by haters or competitors, the mattress industry is indeed filled with uneducated people and sales orientated sales people, which will say what it takes to close the deal, even destroying other people's image. We however for the educated people, now is the internet era, with transparency brands are just names. Manufacturers ultimately are manufacturers, whether or not we create good products, our components suppliers can substantiate for it's value. 
Manufacturers that eventually eliminate middle people, will cause some people to be unhappy, but to the clients, that is value for you there ;)
Just saying, 2cents.

Showroom address: 8 New Industrial Road #01-01 Singapore 536200
Telephone number: 6288 8666