Friday, 21 April 2017

How to tell the difference between different mattresses? Based on looks and feel? Price?

This is a very difficult task when it comes into a traditional mattress shop, showcasing 20 brands, and over 300 models of mattresses.


Basically they all look like mattresses, some look more simple, some look more complex, but 1 thing surely that sets it apart, is the PRICE.



When you lay down on a simple one (which normally is thinner), it normally feels either very springy, or very firm, price wise, it always reasonably priced at $400 - 5600 depending on brands. As you can see the price range is huge. 
*****But the concept is that, the simpler the design, which normally is thinner, will be very springy, or firm.




Then you shift over to the medium thickness segment, the feel normally feels much more cushioned, hence more comfortable. They are normally priced between $1200 - $8000.
Medium thickness is normally the most popular, people then to buy this range of products because it is neither too firm nor comfy, good balance and also in a range of goods, this is the feel:price ratio which is comfortable for most.



Then now there is the Ultra Luxury segment, where everyone love and dream of owning...
This is the huge WANT segment.
Price range normally starts at $8000 - up to $100,000.
Who ever buys this will never know what they buy, they just do it because they can, and for bragging rights.

So now, we have identified this 3 tiers of Mattresses, and we know that the Ultra Luxury is really not important at all, so it brings down to 2 tiers, which is the basic and luxury range.


How does the term Basic come about?
We mentioned earlier that for the mattress to be springy or firm, the springs (core) will either be very soft or very firm. The core affects the mattress feel significantly because the top layer is thinner. This also means if the core is firmer, the mattress becomes firmer.

How does Luxury mattress differ?
When mattresses all look the same, how do people create a more comfortable mattress? All they do is to add thicker top layers. This is because springs give resistance, and comfort layers give comfort. Therefore, a more comfortable mattress will have more comfort layers on top of the springs.


But still why the huge price range?

Materials play a crucial role in any manufacturing process. There are good manufacturers, and there are those that just sell you a well packaged item that only look good. In this world today, because of competition, the situation forces certain people to do foolish things in order to make some money.

The best example is a usb/iphone charging cable, the box is normally more expensive then the cost of the goods, which is the cable that you need. But you are willing to pay up to $20 more because of a nicer box. The cable may look a little nicer, but the function is the same, it charges the phone and transfers data.

This is a problem even in the Mattress industry. There are way too many companies that do not even know how they get their goods done, where they source their components from, and the fundamental of their believes are wrong. In order to create a good product, you only need good materials. With-in the foam, springs, fabrics, latex, memory foam, etc, there are also quality differences.

Hence every company behind each component must be carefully selected to have an awesome product. If this is done so, the end product cost is way higher then an average one.

But here's the funny thing, in a business world, everyone shouts to say they have the best of everything, as a consumer it is so difficult to even understand what the company or the brand does.

This part is where I let you guys guess, trust your gut, there are too many people saying too many good things about themselves to a point it is almost pointless to even try to listen.

This article is specially created for all consumers to ask credible questions and it is very easy to see if the company respects mattresses or not. Most people end up buying stuff they do not know anyways, but to those that matters, I think the above is very informative for your mattress shopping.


The Perfection of Passionate Manufacturing
- Tilam King






Sunday, 4 December 2016

How to PILLOW HACK? HOW TO HAVE THE ULTIMATE PILLOW!

Dear Ladies and Gentlemen, supporters and fellow Singaporeans,

Finally, we are going to share something that will let you rethink about pillows.
Pillows: 
Believe: A highly complex product due to huge range of price point, and have different variants, hence the unlimited number of choices that complicates even the smartest person in the world.

Truth: A simple product that only have 2 parts of the construction. 
PART I: the proportion of soft and firm polyester fibers
PART II: the external fabric choice
These 2 factors will change how the pillows feel, whether is it the ultimate luxury feel, or the most basic but supportive pillow.


Consumers often do not know how manufactures make them, and think that they are very complex to make.

think of it this way, you just got to put stuffing's into the fabric and sew it together.

So simple!

No matter how expensive, or how cheap the pillow is, it will become worn out with use overtime.

Important point for the consumers is to remember how simple is it to make fluffy pillows! Anything above $60 is way too much for pillows. We can't see a point buying anything above $60 for a pillow other then bragging rights. 

PILLOW HACK the TILAM KING WAY

We often tell our customers to buy a sewing machine, reason was, if they feel that the pillow is too flat, buy more pillows to transfer the fillings to the pillow that you wish to use. If it is too tall, remove some, this way you can get the ULTIMATE pillow!


Cost = Sewing machine + $50 worth of pillows, equates to eternal happiness with pillows.

So let me introduce you to our concept of TK Pillows:


1. Hi-Pillow - suitable for back sleepers
This is a tall pillow, it can give comfort to the neck while supporting the neck to be straight when rested sideways. 


2. Lo-Pillow - suitable for back or front sleepers
This is a low pillow, giving back sleepers comfort maintaining their neck straight. Front sleeping is actually a very unhealthy position, however when doing so, they need to ease off pressure built up on their chest, the pillow has to be softest and low, so that they can be in a comfortable position.


3. Mo-Pillow - suitable for back sleepers
Memory foam pillows comes with fixed shape. These are good for back sleepers because everybody's back profile is the same. Lifting their head slightly to keep their neck straight while resting.

We feel that the industry got too many variants of pillows, and we feel that these 3 sums it all.

The formula to awesome pillow is to sun frequently(daily would be super awesome) and wash the pillow case often.

WALA~! there you go, another tip and trick to keeping your pillows low cost yet if you need to tweak it further to bring it to the next level, invest in a sewing machine.

We hope you also give our 3 pillows a go and try to understand the concept of those 3 different sleeping positions will allow you to look at pillows differently.

Thanks for the support you all! Will continue to have more content which are useful and can help you all understand bedding products better. :D

The Perfection of Passionate Manufacturing
- Tilam King





Friday, 2 September 2016

CPF board did an amazing educational video on Youtube to prompt us to be wiser with our money! GJ

Dear Ladies and Gentlemen, fellow Singaporeans and fellow supporters,

I am so happy to come across something recently, and I noticed that there are good videos that was put on YouTube and which are informative and educational created by our very own CPF board.


Please watch! 5.55 on-wards is the message that we would also wish to highlight to our fellow Singaporeans.

We respect educated people, and we treat people with the utmost respect, so we only can be logical to what we do. We will not sell you something that is made up completely out of illusion, or basically just make things up.

We focus on the product so you can understand what we are selling.

We will never sell you our fame, our company or our legacy, our job is to make you understand about mattresses and how we make them. Period.

We utilised the best materials possible to make our mattresses.

Simplify them into 5 different kinds of mattress, so that every different kind has it's own uniqueness.

We will then educate you about the differences and why there are the 5 different kinds.

So simple!


To be honest, a part of Tilam King always have been to urge Singaporeans through our business model, to make consumer wiser!
Just so happy that a government body is also willing to educate the public!

The Perfection of Passionate Manufacturing
- Tilam King