Monday, 23 March 2015

Why Singapore is awesome? Tilam King is proud of Singapore, period.

Dear Ladies and Gentlemen,

"There was a time when people said that Singapore wouldn't make it... 
this comes from one of my favorite national song(except for the freaking word).

Singapore used to be a fishing village, swampy land, and just really not special.

Mr LKY gave his all to make what we have today.

We will not go through what he did before because it is all over the news and history channel.

Let us talk about Singapore from our perspective.


Singapore have one of the highest literacy rates in the world, which means we are all smart.

Singapore have a first world foundation and is one of the easiest places to live in.

Singaporeans are nice and honest as compared to most countries.

Singapore is CLEAN, and we mean it.

Singapore has become not only a country, but a standard for all to follow.


Simply put it short, we love Singapore, and we are proud of it.

Tilam King is working on the same principles of what Singapore stands for.

Tilam King know Singaporeans are smart, so we do not spend effort in dressing up all the marketing gimmick because we know 
Singaporeans can tell whether the product is good or not.

Tilam King tries to be the best in the industry PRODUCT wise, and still is affordable with all the DRAMATIC savings in A&P and marketing.

Tilam King wish to be nice and honest in the entire Mattress Industry.

Tilam King wish to be as straight forward as possible. So you can understand the substance behind our product rather then letting you listen to all the marketing jargons used and confuse you for absolutely no reason at all.

Tilam King wish to be the benchmark of a good mattress. We wish to be the standard of how an average consumer wants from a quality mattress.

The Perfection of Passionate Manufacturing
- Tilam King


Deepest condolence to the Lee Family.
Thank you Mr LKY for what you did for Singapore. 
Thank you for being an awesome leader!

You are our Legend.

Tuesday, 10 February 2015

Is the most expensive mattress the best mattress?

Dear fellow Singaporeans, supporters and friends, 

This is a super hot topic when it comes to mattress selection. We will share useful information with you that will be realistically helpful for your next mattress purchase.

We hope you share this post and spread the love for Tilam King.


The question most people ask, "is the most expensive mattress, the best mattress?"

The problem with the mattress industry,
consumers only see mattresses as how they are packaged and branded.

They are all over TV ads, Newspaper ads, Magazine ads, Radio ads, Banner ads, etc...

The bottom line is that brands behind mattress companies are rich hence they are able to afford these kind of advertising campaigns. 

Someone must fork this bill for the brands, thank you consumers. :)

You see, I am a true Singaporean. If a plate of chicken rice which is awesome cost us $3.50(chicken drumstick rice), DO NOT CONVINCE ME THAT CHATTERBOX CHICKEN RICE IS WORTH $27++ = $32.

What I am trying to say is that don't because someone more handsome so you say is better? 
It makes ZERO sense.

Trust me, this comparison is real... 
The chatterbox chicken rice standard is seriously mediocre, honestly, I can name 5 better tasting ones without even researching hard.

Therefore if the product is equal or the same as the $3.50 , why pay $32?

Springs are springs, 
fabric is fabric, 
foam comfort layers are foam comfort layers, 
memory foam is memory foam, 
latex foam is latex foam.

"There is no SALES PERSON in SINGAPORE in the mattress industry(I challenge this statement), will or is willing to buy a mattress for $15,000/-."
*not valued, the price to pay, cannot be staff price, cannot be special discount, it has to be paid SGD$15,000 for the mattress. Does not include company giving their sales person.





Sometimes we got to take a step back, back to basics, ask yourselves, how do you judge a company's product?

This concept is powerful, revolutionary , and it makes sense.

XiaoMi is an awesome company doing MIUI and product design. They specialized in social media and have an awesome followings on their page and fans.

They claimed that, "by removing channel cost, distribution cost, advertising cost, the consumers get the best value for the product."

We at Tilam King, have been practicing what we learnt from the giants around us. 

We strongly believe that by understanding what the company stands for nowadays is a very crucial factor.

End of the day, research, research and research still plays a big part in our life, just like how it was back in the school days.

Only then, you can truly find value that is hidden beneath all the propaganda.

The Perfection of Passionate Manufacturing.
- Tilam King

Wednesday, 7 January 2015

Year end FACTS to know about.

Dear fellow supporters and friends,

It is the year end period before CNY, we had gone through another Logistics nightmare.

Fortunately through our statistics, we have faced lesser problems as compared to last year, as no major issues came up. The issues are mainly about delivery timings. Which seriously cannot be controlled. 
*Honestly I wish to be able to pick my truck and be able to place at everyone's door step so I can unload the goods in the shortest time possible and in  the most accurate time frame.

But let us sit back and think about it...

When i shop for a product from Qoo10, no one tell me when they are coming. They let me understand that when they are ready to deliver but not specific timings.

You see, the problem with consumers is that when the items are small, or low value they do not really care or matter to them.
But how ever we understand that mattresses or frames are slightly bigger ticket items and to consumers sometimes they wish to witness the delivery or how ever they wish to receive the item.

The 2 concepts of logistics are similar, because both goods are needed to be transported into individual homes, BUT HOWEVER the smaller item do not need to give specific timings, yet the big item require.

So what am I trying to say is, be gracious enough to understand that during the year end is peak for sales, hence there are loads of deliveries to complete. ANOTHER THING WE CANNOT CHANGE IS, we are in the monsoon period, if it rains, the traffic gets lousy. 

THIS is a FACT and we CANNOT do anything about it.

If there are things that we cannot change to improve or find a way to do better, please do not fault us.

We are doing our very best to keep cost low, and achieve the highest possible value in the product.

There is a client whom asked me this question, " Tony, don't you wish to improve our service standards so that you can compete with the other big brands?"

I honestly replied, "NO, I never thought of creating a mainstream brand, what is the point? I wish to be PRODUCT-centric where my clients have the understanding of what mattresses are and buy it because the product is good instead of the service. We foresee that in the future we can make all our marketing materials into reputation, buying it without the salesperson should be the next step. Logistics we will be looking for outsourcing to give consumers an alternative."

So probably we are looking into delivery charges that will be out sourcing:
Currently most furniture companies are charging $80/-
We are giving our consumers now to pick either $80, or FOC, but if it is free transport, we can only confirm DAY and NOT TIME.

So the conclusion is...

Do spend the effort in comparing our MATTRESSES...

Please do not compare our service standards to the Ss, it doesn't make sense at all. 

Unless you willing to pay $5,000 for our mattresses, I will personally deliver the mattresses within a 1 hour time frame that is promised.


Facts are hard to read and accept, we dare to say it because we know what we are doing, and we are trying our best to do it. No offense is intended or implicated, just PURE FACTS that we have to let it off our chest.

To read more about PROMOTIONS or etc:


The Perfection of Passionate Manufacturing
- Tilam King