Wednesday, 4 May 2016

5 TIPS to take when selecting a mattress.

1: Research, and plenty of research.
Most of the consumers today are very uninformed. Mattress have been a complicating product for many ages, but what was keeping it simple was brands and sales people trying their best to sell the consumers the highest priced products. In doubt ask Google!
The formula to a good mattress should be :
Components from a reputable source + Workmanship = Product
If you factor in all the magic, then really what you are paying is marketing.
So long as the company will be willing to standby their clients and be a solutions provider to the clients problems, no problem is a big problem.

TILAM KING's formula states that - 
BMI which is your body mass, deter the idea of softness which is different from another person with a different body mass.
Personal Preference - everyone's ideal softness or firmness is different.
Affordability - it is something that has to be overcome in-order to look at a product for a product.
Fluffy Illusion - marketing materials + jargons that you will never know in your entire lifetime.
Your Perfect Mattress means that you see through all the logic and understand that mattress is ultimately a product to add comfort during your sleep.

2: Determine how do you sleep?
If you are a side sleeper, do note that you are shifting all your body weight to your arms and your hip bone. You probably need a thicker pillow top mattress to ease off pressure built up around your shoulders and arms. Also because of your shoulder width, your neck requires a taller pillow as well for filling up the empty gap in your neck.
If you are a back sleeper, congrats! You have officially the simplest and healthiest sleeping position! Our back have the least number of arches and curves, and the pressure points are spread across your whole upper shoulder blades and your lower back. Typically back sleepers prefer firmer mattresses. For back sleeper's pillow choice, normally contour or low pillows. If using a tall pillow, the person's head will be in a unnatural position.

If you are a Front sleeper, you actually have the worst sleeping position, but if you're most comfortable with it, we'll still guide you on what to look out for.
Front sleepers requires a soft surface with thick pillow top, to ease off all the huge pressure built up around the chest and belly area. A low pillow will further aid in relieving more pressure as low pillows are relatively softer then the sleeping surface.

3: Spent time understanding answers from the questions you ask.
If most of the time, the sales person do not understand what you are asking? How can he be the person to go to when it comes to purchasing something that you sleep on EVERY SINGLE DAY?
Visit a professional or at least someone that takes their client's sleep very seriously, ask them questions, clear your thoughts, and make sure you listen to what they say to you, they will help you make a sound decision in making a wise choice for your ultimate sleep. Professionals will never recommend a mattress to the consumer even before understanding what the clients need, remember that.
Only GOD can know what you need even before trying out, that's why we are kinda half hearted in trying to go sell our products on-line. The truth is, you're just lying to yourself thinking that our brand works for most and will work for you. 

4: Try them out, take your time!
Most of the mattress companies now have showrooms, go test them out, tell the sales person to shut-up for at least 30 mins, lay down yourself and ask yourself whether the mattress feels good or not? Price doesn't justify the products, you laying down on the product, feeling good about it is far more important then the price tag. You got to lay down on each mattress for at least 10-15 mins and you may roll around to see how the mattress can absorb your body weight, to see the kind of comfort you get from the mattress. This trial and error is crucial, because majority of the people out there do not test enough. End up buying something they do not know.

5: Reasonable Value approach
Good mattresses nowadays are very expensive, when we used the term good, we meant those companies that bother to use good components in their mattresses. A reasonably safe bet for a mattress price point should be in the region of $3500 - $5000 retail price after discount. 
When you minus off the Artas shopping mall rent mark-up of $1000, 
and you minus off the big A&P effort of another $1000, 
probably minus off another $500 for commissions of sales staff.
Also do not believe that the mattress used to be 100,000 suddenly today you chance upon it, and it becomes 2,500. LOL PLEASE!

*My cousin is a qualified Chiropractor, if you have any back issues, he is the man to look for. If any joker claims that their particular mattress can heal your back, please just smile and move away. LOL

Be wise about the concept of what online media can do, and how it could bring genuine businesses to reach out to people whom understand the concept of product as a product.

If again you still have doubts, ask Google for the millionth time! :D

Happy searching people!

The Perfection of Passionate Manufacturing
- Tilam King

Tuesday, 29 March 2016

5 BIG THINGS consumers MUST understand about mattress shopping.

Ever wonder why sometimes, shopping for mattresses are so complicated?

We have been using this product since our great grand parent days, why till today it is so complex?

How come no one bother to even break down the specs and talk about the product and how they make, yet they rather TM some kind of fancy name, when you Google the fancy terms, 
it is just what it is...

As we move towards the mattress displays, at the left hand corner, are some awesomely designed mojo, called BROCHURES. 
When you pick them up, 
- I then tell myself, I got to own this fine piece of ART!

Words from the brochures, if you simplify them into perspective, you will see that they are all the same. They will never reveal the kind of density they use for the product, neither will they describe to you about how they construct the product. 
They simply brag about the kind of history they have, which Hotel's they collaborated with, they even come to the point show you their brochure and brag about the kind of "technology" they have.
For EG,
Well simply put it, individual pocketed springs, been around for centuries...
You get my drift about brochures. 
"If you cannot convince them, confuse them" - one of the tricks Gurus in marketing use.
Nowadays who reads them? LOL

If you ever go to a few main stream boutiques, you will realize that they are all situated in great real estates, and to the point, their decor, so lavish and welcoming.
They are normally expensive psf rental real estates, but they have the best frontage and crowds will pass by. It may be convenient, it may look better, it may even make your ego feel awesome.
You can even brag about it :P 
"oie, I buy my mattress from orchut loot lei..."
"woa, he buy mattress from orchut loot lei, must be bery rich..."
Having said that, these are one of the most important factors when it comes to understanding business. Someone has to take care of their overhead, it was never free, and convenience and we all know style comes at a price.
Where did the focus at now? Product? or location?

Banner ads, poster babies, big all across buildings, buses, and specific in placing it in high traffic areas. You understand what we are trying to let you understand, all these are money, BIG MONEY, burned so that everyone that walks past it, will register it in their mind, maybe not directly, but subconsciously. Then again, who pays all these stuff... 
Erm, where was the focus again? Marketing? Product?

4. NIKE do not make shoes, they appoint people to do so.
This term is what we called subcontracting. Established brands never make products by themselves. They normally subcontract manufacturing out to manufacturers. The truth about mattress making is, it was never that complex to even start a mattress factory. The kind of skilled labour required now, is very low. It can be substantiated by high quality semi automated machineries.
The reason why this is possible, is simply because they manage their brands very well, hence they have enough margins to subcontract their "risk" out so they can focus on creating new designs.

But then again, mattresses, are designs necessary? 
The function of a mattress is and has always been to give comfort to the user.
How basic and simple it is to understand, yet so confusing to even try select.
Why not just use high quality components so that the mattress, because of the high quality components, is then deemed as a high quality mattress. PERIOD.

5. The number of models and house models will scare you.
You have been to mattress showrooms, a couple of them. You will notice that there are so many models on display under each brand. Have you ever witness this?
"eh, why I see the mattress at Courts, different from Robinsons? or local shops?"

The fundamental of house models, is to allow the respective shop to price their product without allowing the consumers to do comparison. 

In the eyes of the consumer, don't you think it is so weird?

Ask yourself these questions, 
"if I buy a branded mattress, should it be something where all the outlets have, and should it be a representation of what the brand is trying to sell?"
"they say until so good, but their mainstream models so expensive, but the house model so much cheaper?"

Don't you think it is a strategy to peck the price higher, so that the house model seems affordable? Hence because of the great name of the company, you purchase it, just because.

Where was the focus on the product? Where is the professionalism about product and technology? Whereby a particular model, should be the flagship, and why aren't you buy it? Instead looking at the price to buy something which doesn't represent the brand at all?

The concept of a house label and the multiple models, has got nothing to do with the representation of the brand, but only an excuse to confuse the consumer.


Having said so much, we hope you learn something new today.

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Remember, an establish brand in this current ERA, is to open up your minds, educating you the real reason why we create this product.
Giving you knowledge to empower your purchase.

These are the fundamentals of what TILAMKING passionately believes in.

The Perfection of Passionate Manufacturing
- Tilam King

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Monday, 22 February 2016

Why are we not at Expo nor in any "exhibition".

Hi everyone, friends and fellow supporters,

There was a lady once called us on our line, "hi, are you in Expo? Can I see your mattresses over there?"

Unfortunately, I replied, "No, we are not there."

Sad, but true...

You see, TilamKing's philosophy is to think about the majority.

If we reduce expenses and maintain our high standards of quality of the product,
it brings better value to the end consumer.

Yes, we could do the same like what brands are doing, which is to increase spending on advertising and taking up exhibition space.

Just for your general knowledge, Expo space rents for approximately SGD$9,000 for 11days, which will give the tenant 2 full weekends(Saturday and Sunday). $9k is some lousy facing, prime front go upwards $30k.

These are without the cost of setting up and tearing down, which approximately cost up to $10,000 more including staffs and extra.

Imagine $20,000 for 11days burned, just hoping that people will come and buy?

How much sales would be required for it to break even? You can imagine.

So it is not free ladies and gentlemen...

Mark ups have to be high in order to cover this gap. Imagine how HUNGRY they are. LOL

There is also another problem, when you go there you will realize, they do not have good and great crowds. The typical discount shoppers will head there and in order to clinch their deal, their sales person will have to over promise(not be honest) just to seal the deal.


TilamKing wishes to strive on one fundamental, which is PRODUCT centric.

If we focus too much on sales, the pitch becomes boring.

If we focus more on product, you will become educated in return.

Lastly I wish to add this, go Google furniture scams in Singapore, LOL I do not wish to say anything but ... yea... 

U know what I mean...

We never wish to be associated with people with unfair practices.


The Perfection Of Passionate Manufacturing
- Tilam King

* check out our virtual tour here